ABBOTSFORD, BC – Ravens Brewing has unveiled a refresh for its branding and packaging, as well as a new seasonal mixed pack.
The launch of the new logo and can designs is accompanied by the following statement from the brewery:
Raven imagery has obviously been an important inspiration for Ravens Brewing Company, so we wanted to share our story by answering a question that has long been asked of us – why the raven? Throughout history, the Raven has been considered the trickster or even joker, never taking themselves too seriously. They are highly intelligent and innovative problem solvers, being incredibly versatile and can adapt to many changing conditions. Ravens are known to be committed to their family groups and have been embraced in cultures all over the world as an important figure throughout various stories.
With this, the Raven helps guide our core values of innovation, family, pride, quality, and celebration. Our new logo and branding take on these core values with a bold colour palette, bright and artistic imagery, and a nod to the beautiful west coast that is our home and community. It reflects our focus on looking to local partnerships whenever possible, while embracing the pride we take in quality; then comes full circle to encompass all reflecting community and family. With this new brand look, we want to challenge both ourselves and everyone walking through our doors to BE BOLD in all that we do.
First out in the new style packaging are core brands Corvus Lingonberry Lime Gose, Flying Dutchman Mosaic IPA, and All Father Pilsner, all of which are featured in the summer edition of The Flock 4-pack of 473 ml cans, with seasonal beer Two To Tango Mango Jalapeno Gose filling the rotating fourth slot.
The new look cans of Ravens beers are rolling out now, and are available at the brewery retail store and online shop, as well as select beer retailers in British Columbia.
Source & Photos: Ravens Brewing