Good Robot Brewing Launches Goodwill Partnership Program

HALIFAX, NS – Good Robot Brewing has announced the launch of “a new fundraising structure that focuses on making a larger impact for communities with the most need.”

The Goodwill Partnership Program will be replacing the brewery’s five-year-old Goodwill Bot Initiative, which was a weekly event – and during the pandemic, online campaign – which has raised over $75,000 for hundreds of local non-profit organisations (NPOs).

The new program includes four facets:

Good Robot’s Goodwill Beer – “Good Robot teams up with local organisations with shared visions and values to design, brew and package a batch of beer. $.50 per pint from each beer will be donated to the local organisation along with a large share of Good Robot’s social media voice to raise awareness.”

Good Robot’s Goodwill Gifts – “A program for NPOs who are interested in acquiring Good Robot products for silent auctions and other fundraisers.”

Good Robot’s Goodwill Relief Fund – “A special one-time donation for groups who are in immediate need. The most recent recipient of Relief Funds is Change Is Brewing’s GoFundMe to Buy Black Birchtown.”

Good Robot’s Goodwill Ambassadors – “Good Robot’s staff and patrons will have a chance to personally volunteer with NPOs.”

The first Goodwill Beer is a Watermelon Mango Ale that is being released to support NOISE Information and Transition Agency, a group with a mandate to “help those who were/are incarcerated to transition into a better place in life with specific focus in Black and Indigenous communities.” It will be launched at the brewery this Friday July 2nd.

For more details, see ongoing updates on the Good Robot Facebook page.

Source & Photo: Good Robot Brewing