ST-JÉRÔME, QC – Brasserie Dieu du Ciel! has announced a major revamp of its branding and beer packaging, the first since the brewery launched 22 years ago.
Changing our image was far from an easy task for us. Our wish has always been to innovate and grow while remaining authentic and faithful to our values. We have thought about and developed this new brand over almost two years, and are convinced that this change will allow us to continue to make our way without losing sight of what characterizes us. We also wanted to restructure and clarify our different ranges. Each segment therefore now has its own identity.
The first beers to shift to the new design are Sentinelle Blonde Ale, Rosée d’Hibiscus Wheat Beer, Voyageur des Brumes English Amber Ale, and Moralité American IPA. Now identified as the DDC! Classic range, each of them features artwork by Montreal artist Thaïla Khampo.
New look cans of Moralité are being distributed now to retailers and licensees, with the roll-out of the other Classic beers to follow soon. DDC! will also be unveiling the new designs for its other brands in coming days.
Source & Photo: Brasserie Dieu du Ciel! Facebook page